Stone And Pome Crop Protection Product
PROJECT: Stone and pome fruit insecticide product name.
ALTACOR An invented name playing off “high” (Alta) and “core.”
BRAND POSITIONING: The name Altacor maps to the idea of the product providing high-level (“alta”) “core” fruit and nut crop protection in the form an an advanced, targeted, more environmentally-conscious pesticide.
UPDATE: This and other DuPont vegetation management products have been sold to, and are now produced by, FMC Agricultural Products (new link, below).