Broadleaf Weed Control Herbicide Product
PROJECT: Broadleaf herbicide product name.
ALLY: The farmer’s partner in crop protection.
BRAND POSITIONING: The name Ally maps to product being the farmer’s trusted partner for selective postemergence broadleaf weed control in winter and spring crops of wheat & barley, and fallow.
UPDATE: This and other DuPont vegetation management products have been sold to, and are now produced by, FMC Agricultural Products (new link, below).