Personal Training Fitness Brand
PROJECT: Rename an existing personal training systems company to create a powerful brand that aspires to be the leader for fitness facilities worldwide.
ALLOY: A metallic substance made by mixing and fusing two or more metals, or a metal and a nonmetal, to obtain desirable qualities such as hardness, lightness, and strength. Brass, bronze, and steel are all alloys. More generally, a mixture, blend, or combination of two or more things to obtain desirable new qualities.
BRAND POSITION: North Point Personal Training Systems came to us with an interesting project. The company licenses personal training systems to individual gyms, studios and trainers all over the world. We were tasked with renaming this business in order to create a strong, resonant brand for a product that manages all aspects of fitness facilities and could, potentially, become the name of franchise facilities as well.
Alloy is the ideal name for this unique business. The name represents a combination of elements coming together to create something bigger, stronger, and longer-lasting, just like the Alloy system does when combined with an individual trainer’s skill, passion and know-how. It’s where strength and motion meet.
The name Alloy also reflects the relationship between the trainer and their clients, working together to make the clients fitter, stronger, and healthier. Alloy is transformational, a fusion of the best practices of physical fitness business and training, trainer and client, body and mind.
Alloy. Stronger together.
“They were really good. They are really subject matter experts in naming. It was a great customer experience. I was as satisfied as I could be.”
—President, Alloy Personal Training Solutions
Several of our fantastic clients have been interviewed by the researchers at Clutch for reviews about their experience working with us, including Alloy. Download the Zinzin Client Reviews PDF to read the complete reviews.