Broadleaf Weed Herbicide Crop Protection Product
PROJECT: A broadleaf weed herbicide product name.
AGILITY: Flexible, nimble.
BRAND POSITION: The name Agility maps to product’s ability to control a wide spectrum of broadleaf weeds in a variety of situations, from fallow fields to post-emergence crop protection. Agile, nimble, a go-to product for many different situations.
UPDATE: This and other DuPont vegetation management products have been sold to, and are now produced by, FMC Agricultural Products (new link, below).