Double Electric Breast Pump Product
PROJECT: Name a new double electric breast pump.
AFFINITY: A soft, close connection.
BRAND POSITIONING: The name had to be warm, approachable, and map to the harmonious nature of pumping two breasts at once, as well as emphasize the close connection between mother and baby. Affinity aptly conveys both the literal and emotional cues that represent this product, as well as acknowledging the great affinity between the company and its loyal customers. The soft sound and similarity to “infinity,” the symbol for which is curvy and breast-like, add to its resonance.