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Recent Posts

The Rite of Spring & the culture of creative disruption
Moomins and the naming genius of Tove Jansson
Super Bowl LVII: Naming Rights vs. the Right Name
Top 10 words of 2022, according to Merriam-Webster
Holiday scents & nonsense: evocative candle names
Disorderly words: the Coan and the Koan of Philitas of Cos
Robin Hood: A brand name for the ages
Agnes Martin’s painting titles: naming lessons on & off the grid
American brand names & Indigenous cultures: changing the narrative
One seriously slimy name: Physarum Polycephalum, or The Blob
Nicknames of the Houston Astros & Philadelphia Phillies — 2022 World Series fun
Evocative names make the most powerful brand names
Brand naming road bumps: bikeshedding and yak shaving
Naming is our glorious life’s sentence: learning from writers
Marketing the past: the psychology of nostalgia in naming and branding
Naming made-up, coined, invented brand names
Authenticity in naming: when brands keep it a little too real
Hooptedoodle! Elmore Leonard’s 10 rules of writing
Grunts, squeals, and clicks: naming in the world of nonhuman animals
Embrace uncertainty: overcoming fear of creativity in naming and branding
Wiesn up! Oktoberfest is a 212 year-old lesson on fun, fellowship, creativity, and very good beer
Harry Shearer’s Amtrak renaming/rebranding (renominalization) — plus railroad nicknames
Heterosigma akashiwo: a bloom by any other name would smell as sour
How Do You Do, Fellow Kids? Gen Z-speak in naming and branding
Naming gone wrong: the Five Fatal Flaws that may be killing your brand
Paint the salmon misty: colorful names done right
Viral naming: WHO asked whom for help renaming monkeypox?
Frisco: a name origin story that’ll blow your stack
How to go from codename to killer brand name: company and product naming tips from Zinzin
Warby Parker: an iconic brand name with 20/20 naming vision
FOSO: Zinzin’s top naming tips to topple your company’s “Fear of Standing Out”
Tech Company Naming: Get your SaaS in gear
NBA Finals fun: Nicknames of the Golden State Warriors & Boston Celtics
How the pandemic helped liberate companies from “brainstorming” and “groupthink”
A Guide to Evaluating Naming Agencies
New IFG grapes launched — named by Zinzin
Get outside of yourself
Industry Jargon: Development Mule
Humphry Slocombe: a brand name with character for an ice cream with attitude

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1025 Carleton Street
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Berkeley, CA 94710

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We are Zinzin

Zinzin is a naming and branding agency that creates powerful product and company names to propel and differentiate brands beyond their competition. We want to set your brand free.