Press

February 19, 2010 | Sarajevo je najpoznatiji bosanski brend >>>

May 29, 2009 | The Secret to a Good Business Name >>>

May 25, 2009 | Cisco Makes a Play for Mainstream Market >>>

April 3, 2009 | Biotechs should bring their A-game to their name >>>

April 28, 2008 | Za smišljeno ime on dobiva milijune dolara >>>

April 20, 2008 | On the Internet, It’s All About ‘My’ >>>

September 24, 2007 | Playing the Name Game: Sometimes, It’s a Losing Effort >>>

June 6, 2007 | Tagline must fit product, buyers >>>

November 15, 2006 | Microsoft Hopes ‘Z’ Gives Zune Some Zing >>>

November 1, 2005 | What’s In A Name? >>>

July 21, 2005 | What about the obvious Scripps name they missed? >>>

May 5, 2005 | The Business of Naming >>>

March 24, 2005 | Q is Nissan’s cue to Sue >>>

October 4, 2004 | Not in name only >>>

February 13, 2004 | What’s In a Name? >>>

November 6, 2003 | Firing Up a Hotter Brand >>>

October 16, 2003 | Time Warner, Broadwing, Change Names After Losses >>>

September 24, 2003 | A Label That Sticks >>>

September 17, 2003 | McDonald’s re-energizes brand >>>

September 1, 2003 | What’s in a name? >>>