At Zinzin, we love to name drop. Especially, when it’s a name we created for our fabulous client, Antimatter, doing sassy new things in the world of software as a service (SaaS).
That’s right; we said it: sassy.
Let’s take a look at two seemingly unconnected dots: the B2B SaaS infrastructure company, Antimatter, and why the word “sassy” is more than our attempt at being cute with SaaS. Zinzin believes both characteristics — serious and sassy — can successfully co-exist in a name when it maps true to its brand positioning.
Aside: We freely admit that we love to play with language. It’s part of Zinzin’s naming process. And it’s often how Zinzin brains make the most unlikely creative connections for our clients.
[Read more…] about Tech Company Naming: Get your SaaS in gear