In America, a traditional state fair food staple goes by two names: corn dog or corny dog. If you know this golden fried goodness by the later name, you must be from Texas. And if you’re from Texas, you likely don’t even call it a corny dog. You simply call it a “Fletcher’s.” And you say it with childlike excitement, almost with a giggle. Because that’s how good it is. That’s the fond memory it evokes. And that’s the lasting power of this brand name.