The very first Sacramento Bee newspaper, published on “Tuesday morning, February 3, 1857.” Source: The Sacramento BeeWe love it when a brand name sticks like honey—when it demonstrates true staying power and a loyal audience. There’s one such sticky brand name in Zinzin’s Northern California backyard. It’s a newspaper founded in 1857 called The Sacramento Bee. And it has a fascinating history with a great naming story to tell.
Today, The Sacramento Bee (The Bee) is the flagship of The McClatchy Company (McClatchy), the second largest newspaper publisher in the United States. However, The Bee took flight 168 years ago today. (For context, that’s two years after the end of the Gold Rush and four years prior to the start of the Civil War.) In fact, these words appear in the paper’s first edition:
The object of this newspaper is not only independence, but permanence.
Little did they know this brilliant bit of brand positioning, as it’s now considered, laid the foundation for their Bee brand name to stick.
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