What inspires a great brand name? For Zinzin, it’s getting outside of ourselves, our specialty, our industry. Sometimes, stepping outside of our familiar spaces sparks unexpected connections and other mind wanderings. For instance, we’re big fans of poetry, great literature, artists, and films.
On the other hand, sometimes inspiration for a great brand name lies closer to home. Very close to home. Ok, I’ll cut to the chase: it’s your mom.
Well, not your mom. But the “royal mom.” Is that a cheeky, new nosism? According to Wikipedia, the royal we (pluralis majestatis) refers to a single person holding a high office, such as a monarch, bishop, or pope…or mom, this Zinzin-namer (and mom) attests.