Brand Mascots: Procter & Gamble’s Mr. Clean (AKA Don Limpio, Maestro Limpio, Monsieur Net)
CONCEIVED: 1957
CREATORS: Harry Barnhart (concept), Ernie Allen (art direction)
AGENCY: Tatham-Laird & Kudner, Chicago
CORPORATE OVERSEER: Procter & Gamble, Cincinnati
AD SPEAK / SPIEL: “Mr. Clean leaves a sheen where you clean”
TAGLINE: “When it comes to clean, there’s only one Mr.”
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