Our fabulous client, International Fruit Genetics (IFG), the renowned and innovative fruit breeder that changed the way consumers and retailers think of grapes, has launched the first seven of many new grapes Zinzin has named for them. Unlike typical grape-naming systems that simply reflect seasons or color, Zinzin helped IFG create a new and energizing naming architecture that depicts the essence of these new IFG-bred varieties that explode with tropical flavors, crunch like an apple, or elegantly improve older varieties that deserve some revitalization.
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