Our fabulous client, International Fruit Genetics (IFG), the renowned and innovative fruit breeder that changed the way consumers and retailers think of grapes, has just launched the first seven of many new grapes Zinzin has named for them. Unlike typical grape-naming systems that simply reflect seasons or color, Zinzin helped IFG create a new and energizing naming architecture that depicts the essence of these new IFG-bred varieties that explode with tropical flavors, crunch like an apple, or elegantly improve older varieties that deserve some revitalization.
Here is IFG CEO Andy Higgins in an interview with ABC TV-Sacramento discussing the new varieties:
Click on the logos below to read the case study for each of these names. And when you see these or other IFG grapes (like Cotton Candy!) at your local store, bring some home — they’re really, really, really good!
You can read Andy Higgins’ Clutch review about IFG’s experience working with Zinzin here.