FRISCO Archives

When Zinzin gets hold of a name that intrigues us, we go all in. We dig into its past, present, and ponder its future.

Here’s a name that got our wheels spinning: “Frisco.” At first, we only thought it was a nickname that tourists sometimes use for our fair city of San Francisco, apparently cringe-worthy to the ears of all “real” San Franciscans. However, when Zinzin learned about it’s 165-year-old storied and controversial origin, let’s just say the namer-train left the station.