You’ve heard of FOMO, Fear of Missing Out. You may have even heard of FOBO, Fear of a Better Option. But have you heard of FOSO?
In the world of naming, FOSO means Fear of Standing Out. And Zinzin coined it, because we’ve observed this decision-making phenomenon in our industry time and again.
[Read more…] about FOSO: Zinzin’s top naming tips to topple your company’s “Fear of Standing Out”