Your company or product name is the first and most elemental point of audience contact with your brand. In many respects, your name is the brand. It sets the tone. It’s the handshake, the introduction, the first impression (formed within a matter of seconds) for everything your brand is about.
Your name is the cornerstone of your entire brand identity to follow — logo, tagline, advertising, website, etc. That’s why it’s vital to get it right. And in our experience, evocative names pack the most powerful brand punch.