
When a brand name becomes interchangeable for the product it produces, it becomes part of our cultural fabric. It becomes a “household name,” and it’s what marketing dreams are made of. Think Escalator, Thermos, Band-Aid, Frisbee, Velcro, Q-Tip, Kleenex, and Google.
However, there are other such brand names that exist in a tighter, but no less impressive cultural sphere. Ones that might not take the spotlight on an international brand stage, but stand the test of time to become part of our lexicon.
One of those brand names is Heath, or Heath Ceramics. It’s a California-based company that’s synonymous with ceramics, as much as timeless design, heirloom quality, and handmade craft. And it has a fascinating story to tell, starting with its founder, Edith Heath.
[Read more…] about Heath Ceramics: A Classic California Brand with a Great Story