For U.K. charity Changing Faces, that advertising agency DDB and director Jim Wheedon produced this public service commercial about “Leo,” a facially disfigured man sitting alone in his car, in the rain, listening to opera no less, who voyeuristically watches a beautiful woman (Michelle Dockery of Downton Abbey fame) come home laden with groceries. In typical horror-movie style, the sinister-looking man walks up to the house and knocks on the door with a Gothic door-knocker.
What happens next? Let’s just say the typical viewer’s prejudicial expectations are nicely thwarted. It’s a great PSA, but I’m a sucker for anything that turns stereotypes and expectations upside-down. Or upside-Downton, in this case.
(Sources: Creativity-Online.com and Advertising Age)