If writers love sentences, then namers love words. We study and play with them. Laugh and sneer at them. Sometimes we break them apart, and other times we invent new ones.
We delight in the challenge of distilling a message or emotion into one or two words that truly evoke a brand position. So, it’s only natural we love the original lover of words: Philitas of Cos, or simply, Philitas.
[Read more…] about Disorderly words: the Coan and the Koan of Philitas of Cos