You may have heard the story of the Chevy Nova. In naming circles, it’s legendary.
This is how the story is often told: from 1972-1978, the Chevrolet Nova sold poorly in Spanish-speaking countries, because its name translates as “doesn’t go” in Spanish. Epic fail! If only General Motors (GM) had done their linguistic-screening due diligence on that name.
But, in truth and reality, the name never actually harmed sales in Latin America.
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