We love a good codename: Maxwell. Gouda. Sirius. Dogwood. Fred. Sharknado.
Companies often use a codename (or codename systems) as a placeholder for a company or product(s) still in development. Typically, they’re developed in-house, chosen randomly, or sometimes have particular relevance to a company or product attribute. And in some cases, employees start to gain a fondness or strong attachment to them.
But time marches on, and, at some point, it becomes inevitable: the codename’s gotta go. It must make way for an even more awesome company or product name. In this post, we’ll cover some essential naming tips to help you transform your company Sharknado into a killer brand name. Roll camera!
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