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Recent Posts

Authentic, Merriam-Webster’s Word of the Year 2023
Chevy Nova: the legendary naming fail that wasn’t
Let’s Go, Texas Rangers! Nicknames, a team name, and a legacy to be reckoned with
Pico: A small name that looms large in the lost legacy of California
Social media naming: Why brand names with real words rise above the soundalike scrapheap

Recent Comments

Ali Sell on Moomins and the naming genius of Tove Jansson
Heather Jerrie on Moomins and the naming genius of Tove Jansson
Ali Sell on Authentic, Merriam-Webster’s Word of the Year 2023
Ali Sell on Let’s Go, Texas Rangers! Nicknames, a team name, and a legacy to be reckoned with
Ali Sell on Fletcher’s Corny Dogs: A brand name on a stick that stuck

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