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50 Most Recent Blog Posts by Title
- Authentic, Merriam-Webster’s Word of the Year 2023
- Chevy Nova: the legendary naming fail that wasn’t
- Let’s Go, Texas Rangers! Nicknames, a team name, and a legacy to be reckoned with
- Pico: A small name that looms large in the lost legacy of California
- Social media naming: Why brand names with real words rise above the soundalike scrapheap
- Pre-Workout Names: Pretty-Wacky Nonsense
- Hurricane naming through the ages: a turbulent & storied history
- Queue the punk: celebrating the language of fireworks
- Fletcher’s Corny Dogs: A brand name on a stick that stuck
- The real risky business of naming
- The Mother of All Brand Names
- Brand naming advice: Be difruhnt, but not that different
- The Rite of Spring & the culture of creative disruption
- Moomins and the naming genius of Tove Jansson
- Super Bowl LVII: Naming Rights vs. the Right Name
- Top 10 words of 2022, according to Merriam-Webster
- Holiday scents & nonsense: evocative candle names
- Disorderly words: the Coan and the Koan of Philitas of Cos
- Robin Hood: A brand name for the ages
- Agnes Martin’s painting titles: naming lessons on & off the grid
- American brand names & Indigenous cultures: changing the narrative
- One seriously slimy name: Physarum Polycephalum, or The Blob
- Nicknames of the Houston Astros & Philadelphia Phillies — 2022 World Series fun
- Evocative names make the most powerful brand names
- Brand naming road bumps: bikeshedding and yak shaving
- Naming is our glorious life’s sentence: learning from writers
- Marketing the past: the psychology of nostalgia in naming and branding
- Naming made-up, coined, invented brand names
- Authenticity in naming: when brands keep it a little too real
- Hooptedoodle! Elmore Leonard’s 10 rules of writing
- Grunts, squeals, and clicks: naming in the world of nonhuman animals
- Embrace uncertainty: overcoming fear of creativity in naming and branding
- Wiesn up! Oktoberfest is a 212 year-old lesson on fun, fellowship, creativity, and very good beer
- Harry Shearer’s Amtrak renaming/rebranding (renominalization) — plus railroad nicknames
- Heterosigma akashiwo: a bloom by any other name would smell as sour
- How Do You Do, Fellow Kids? Gen Z-speak in naming and branding
- Naming gone wrong: the Five Fatal Flaws that may be killing your brand
- Paint the salmon misty: colorful names done right
- Viral naming: WHO asked whom for help renaming monkeypox?
- Frisco: a name origin story that’ll blow your stack
- How to go from codename to killer brand name: company and product naming tips from Zinzin
- Warby Parker: an iconic brand name with 20/20 naming vision
- FOSO: Zinzin’s top naming tips to topple your company’s “Fear of Standing Out”
- Tech Company Naming: Get your SaaS in gear
- NBA Finals fun: Nicknames of the Golden State Warriors & Boston Celtics
- How the pandemic helped liberate companies from “brainstorming” and “groupthink”
- Naming Agencies: A Guide for Evaluating Them
- New IFG grapes launched — named by Zinzin
- Get outside of yourself
- Industry Jargon: Development Mule