• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • Process
    • Competitive Namescape
      • Namescape: Search Engines
      • Blank Namescape Chart
    • Company Names
    • Product Names
    • Service Names
    • Brand Positioning
    • Name Development
      • Descriptive Names
      • Invented Names
      • Experiential Names
      • Evocative Names
    • Trademark Prescreening
    • Linguistic Connotation Screening
    • Name Evaluation
    • Naming Project Work Plans
  • Portfolio
    • Clients
  • Manifesto
  • Press
  • Blog
    • Archives
  • About
    • Our Team
    • Our Name
      • Finnegans Wake
    • References / Testimonials
  • Resources
  • Contact

Zinzin

Archives for July 2020

July 17, 2020 By Jay

New IFG grapes launched — named by Zinzin

let there be grapes

Our fabulous client, International Fruit Genetics (IFG), the renowned and innovative fruit breeder that changed the way consumers and retailers think of grapes, has just launched the first seven of many new grapes Zinzin has named for them. Unlike typical grape-naming systems that simply reflect seasons or color, Zinzin helped IFG create a new and energizing naming architecture that depicts the essence of these new IFG-bred varieties that explode with tropical flavors, crunch like an apple, or elegantly improve older varieties that deserve some revitalization.

Here is IFG CEO Andy Higgins in an interview with ABC TV-Sacramento discussing the new varieties:

Click on the logos below to read the case study for each of these names. And when you see these or other IFG grapes (like Cotton Candy!) at your local store, bring some home — they’re really, really, really good!

Bebop grape

Gracenote grape

Quip grape

Kokomo grape

Julep grape

Torch grape

Rugby grape

You can read Andy Higgins’ Clutch review about IFG’s experience working with Zinzin here.

Filed Under: Naming, Zinzin Tagged With: food naming, grapes

Primary Sidebar

Categories

  • Advertising
  • Art
  • Branding
  • Design
  • Film
  • History
  • Ideas
  • Language
  • Literature
  • Music
  • Naming
  • Narrative
  • Nomenclature
  • Photography
  • Poetry
  • Quotes
  • Science
  • Zinzin

Recent Posts

  • New IFG grapes launched — named by Zinzin
  • Naming Advice For New Businesses
  • Words have no size: the corny magic of Ed Ruscha
  • Industry Jargon: Elephant Walk
  • Playing For Change: Ripple around the world

Recent Comments

  • Lance Foster on Who was St. George William Joseph Stock?
  • Bob on How HAL from “2001: A Space Odyssey” got his name…and no, it’s not IBM minus one
  • Rudy on Cristo Redentor by Donald Byrd, 1963
  • Ivan Allen on Zen in action: no tree, no mirror, no dust
  • Aaron J Ziegler on Nicknames and slang of the San Francisco Giants

Footer

Contact

415-857-5775

contact@zinzin.com

Zinzin
1025 Carleton Street
Suite #9
Berkeley, CA 94710

Navigation

  • Home
  • Process
  • Portfolio
  • Manifesto
  • Press
  • Blog
  • About
  • Resources
  • Contact

Connect

  • Twitter
  • Facebook
  • Google+
  • LinkedIn
  • RSS (blog)

We are Zinzin

Zinzin is a naming and branding agency that creates powerful product and company names to propel and differentiate brands beyond their competition. We want to set your brand free.

Copyright © 2021 Zinzin Group Inc · Log in