Humphry Slocombe is a unique, “adult oriented” ice cream shop in San Francisco’s Mission District that makes quite possibly the best ice cream on the planet. If you’ve ever had their “Secret Breakfast” flavor ice cream, then you know exactly what I’m talking about. Humphry Slocombe is an ice cream pioneer, mixing unusual flavors to great effect. They use ingredients such as bourbon and toasted corn flakes (the aforementioned Secret Breakfast), Huckleberry Crème Fraîche, red wine, and Coke (Jesus Juice), or Boccalone Prosciutto. Above all, they have over 100 flavors that rotate every day, sometimes 2-3 times throughout the day.

A name as unique as the product

As incredibly good as this ice cream is, we wouldn’t be talking about it here if this brand didn’t have an amazing name. A name that sets this shop apart from all other ice creams and magnifies their social media draw. Founder Jake Godby worked as a dessert chef at several outstanding San Francisco restaurants before opening the store, honing his craft as a crafty experimentalist. According to a profile in the New York Times (I’ll Take a Scoop of Prosciutto, Please),

With Humphry Slocombe, Godby continued pressing food buttons, beginning with the name, which is aggressively obtuse. (Mr. Humphries and Mrs. Slocombe were characters on the bawdy old British sitcom ‘Are You Being Served?’ Godby insists that if Alice Waters could name her Berkeley restaurant Chez Panisse, after a highbrow French film, he could name his ice cream store after a lowbrow British farce.)

The name Humphry Slocombe is not so much “aggressively obtuse” as it is strange, distinctive, memorable, and totally original. Just like their ice cream. It is a name with attitude. A name that establishes a character. A name with a handcrafted, old-timey feel that plays perfectly against the avant-garde nature of their ice cream.

Quite a character

Humphry Slocombe is an avatar name similar in its construction to Warby Parker, or the band name Pink Floyd. They each create a new character — or avatar — out of the recombinant parts of old characters. Just how good and unique are Humphry Slocombe’s ice cream AND brand name? Ask yourself how many small, one-store ice cream parlors are there with over 200,000 followers on Twitter? Humphry Slocombe clearly is a character with many friends. With a great company name and product, and some brilliant flavor names, this is a brand with no limit.

To summarize, Humphry Slocombe is a company that has created the perfect name to represent a very unique brand. A name with character for an “ice cream with attitude.” And that’s just aggressively brilliant.