Zinzin founder Jay Jurisich will be speaking at the Re:Design / Creative Directors conference in Palm Springs, CA, on Monday, November 3. He will be one of 24 featured speakers giving 15 minute talks followed by a 45 minute interactive dialog. Notes Re:Design:

The theme for 2014 is Adaptation: How we change (and what we change) has ever greater importance and ever greater meaning. Whether translating ideas from one medium to another, morphing old infrastructures into new platforms, or reinventing entire careers, adaptation is the choice between what becomes the future and what remains the past. RE:DESIGN/Creative Directors convenes designers, artists, writers, strategists, inventors and thinkers to explore and explain the role adaptation plays in shaping their creative practice, their clients’ businesses, and themselves.

Here’s what Jay will be speaking about:

Bacteria, Brands and Ballyhoo

The language of brands is the new avant garde, the rapidly evolving bacteria of culture. How the meanings of words and brand names mutate, adapt and evolve over time, and how chance, layering, distraction, humor, misunderstanding and chaos contribute to the mutation of language and the creation of transient poetry in the moment. Adaptation will be put into action as we discuss how adaptation has been put into action.

Here is the full schedule for the conference. Tickets to the conference may still be available. If not, but should you find yourself wandering around the California desert, stop in during the evening and say “hi.”