We are excited to announce the launch at 6pm ET today of the new television network from Participant Media, Pivot, named by Zinzin. Pivot is a social action and general entertainment TV network for millennials, and is all about thinking on your feet, adaptation and informed change. The old ways of thinking and relating to the world aren’t working. It’s time to Pivot. Read the Pivot Case Study.
Coincidentally, today is the 32nd anniversary of the launch of MTV, which debuted on August 1, 1981. Less coincidental is that Pivot will launch with a new version of the video that MTV launched with, “Video Killed the Radio Star,” by the Buggles. (Remember them? Of course you don’t — after all, they never became radio stars, and MTV stopped playing music videos long ago.) From an Entertainment Weekly story about the new version:
For its update, which celebrates a new generation’s creative power, Pivot recorded independent artists live all over Los Angeles, including Run River North, Goldspot, London Thor, Far and Away, Musical Mammal and Rainbow Jackson. Watch it below.
Here’s the new video:
The EW article continues with Pivot president Evan Shapiro, formerly of IFC TV and the Sundance Channel, discussing what’s to come on the network: the imported Australian comedy Please Like Me; Friday Night Lights; Little Mosque on the Prairie; TakePart Live; Raising McCain, hosted by Meghan McCain; Jersey Strong; and coming next year, Joseph Gordon-Levitt’s HitRECord, and Will, an hourlong drama series imagining William Shakespeare in his early 20s. Check it all out, on Pivot.
And just for fun and sadistic reference, here is the original Buggles version of “Video Killed the Radio Star.”
The youth of today cannot compare with this — and that’s a good thing!
Follow this link to Find Pivot on TV in your area.