• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • Services
  • Process
    • Competitive Namescape
      • Namescape: Search Engines
      • Blank Namescape Chart
    • Company Names
    • Product Names
    • Service Names
    • Brand Positioning
    • Name Development
      • Descriptive Names
      • Invented Names
      • Experiential Names
      • Evocative Names
    • Trademark Prescreening
    • Linguistic Screening
    • Name Evaluation
  • Portfolio
  • About
    • Our Team
    • Our Name
      • Finnegans Wake
    • References / Testimonials
    • Manifesto
  • Press
  • Blog
  • Resources
  • Contact

Zinzin

March 15, 2013 By Martin McMurray

Brand Mascots: Lockheed Martin’s Skunk Works Skunk

Lockheed_Martin_Skunk_Works_Logo

Brand Mascots: Lockheed Martin’s Skunk Works Skunk

A wonderful account of the origins of the “mysterious and malodorous place deep in the forest” called the “Skunk Works,” courtesy of Lockheed Martin:

It was the wartime year of 1943 when Kelly Johnson brought together a hand-picked team of Lockheed Aircraft Corporation engineers and manufacturing people to rapidly and secretly complete the XP-80 project. Because the war effort was in full swing there was no space available at the Lockheed facility for Johnson’s effort. Consequently, Johnson’s organization operated out of a rented circus tent next to a manufacturing plant that produced a strong odor, which permeated the tent.

Each member of Johnson’s team was cautioned that design and production of the new XP-80 must be carried out in strict secrecy. No one was to discuss the project outside the small organization, and team members were even warned to be careful how they answered the phones.

A team engineer named Irv Culver was a fan of Al Capp’s newspaper comic strip, “Li’l Abner,” in which there was a running joke about a mysterious and malodorous place deep in the forest called the “Skonk Works.” There, a strong beverage was brewed from skunks, old shoes and other strange ingredients.

One day, Culver’s phone rang and he answered it by saying “Skonk Works, inside man Culver speaking.” Fellow employees quickly adopted the name for their mysterious division of Lockheed. “Skonk Works” became “Skunk Works.” The once informal nickname is now the registered trademark of the company: Skunk Works.

Filed Under: Branding Tagged With: brand mascots, Lockheed Martin

Reader Interactions

Comments

  1. FOM 1 says

    May 22, 2025 at 10:55 pm

    There was a plant that developed plastic close by and it smelled like a skunk. The aroma drifted over the base. So they came up with the name. Skunk Works.

    Reply
  2. Todd Coy says

    June 6, 2022 at 8:20 pm

    Does the mascot have a name?

    Reply
    • Scott says

      June 1, 2023 at 9:38 am

      That’s what I was hoping to find here too. No luck anywhere I’ve looked so far.

      Reply
    • Jay Jurisich says

      June 5, 2023 at 12:51 pm

      I couldn’t find anything either. I asked ChatGPT, which had this to say: “As of my knowledge cutoff in September 2021, Lockheed Martin’s Skunk Works Skunk mascot did not have an official name. The Skunk Works division of Lockheed Martin, which focuses on advanced aircraft development, has used the skunk as its unofficial mascot for many years, but there is no specific name associated with it. It’s possible that the mascot may have been given a name or nickname since then, but I don’t have information on any recent developments beyond September 2021.”

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Categories

  • Advertising
  • Art
  • Branding
  • Culture
  • Design
  • Film
  • History
  • Ideas
  • Language
  • Life
  • Literature
  • Music
  • Naming
  • Narrative
  • Nomenclature
  • Photography
  • Poetry
  • Science
  • Sports
  • Zinzin

Archives

  • Posts by Month/Title/Tag

Recent Posts

  • Brand Names Behind Bars
  • Casa Dragones: A Brand Name Born from Rebellion
  • Well, Well, Well, What Names Do We Have Here?
  • Daisy Bell, Official Song of the Singularity?
  • Penny: The One-Cent Coin on a Two-Century Naming Streak

Recent Comments

  • Jay Jurisich on Casa Dragones: A Brand Name Born from Rebellion
  • Margaret G Wolfson on Casa Dragones: A Brand Name Born from Rebellion
  • Brandon Campbell on Maxed Out Brand Names
  • Unstoppable: How Nike’s Brand Positioning Inspires Athletes Worldwide – Site Title on Evocative Names Make the Most Powerful Brand Names
  • Jennifer on Chips, chips: Via Con Me, by Paolo Conte

Footer

Contact

Let's talk!

contact@zinzin.com

415-857-5775

Zinzin
1025 Carleton Street
Suite #9
Berkeley, CA 94710

Navigation

  • Home
  • Services
  • Process
  • Portfolio
  • About
  • Press
  • Manifesto
  • Blog
  • Naming Guide
  • Contact

Connect

  • Bluesky
  • LinkedIn
  • Facebook
  • RSS (blog)
  • Clutch Reviews

Copyright © 2026 · Workstation Pro On Genesis Framework · WordPress · Log in