At Zinzin, we love to name drop. Especially, when it's a name we created for our fabulous client, Antimatter, doing sassy new things in the world of software as a service (SaaS). That's right; we said it: sassy. Let's take a look at two … [Read More...] about Tech Company Naming: Get your SaaS in gear
Zinzin is a naming agency. We create company, product, and service names for established firms, next new things, and breakout brands.
At Zinzin, we believe in the power of real, human language, in names that have rich meaning and depth. Names that are born from a rigorous, logical, and battle-tested naming process, yet aspire to poetry and art. When you have a great name, people will remember it, talk about it, and develop an emotional connection to your brand. We want to help you dream big.
Theory & Practice
A powerful name elevates a brand above and beyond the particular goods or services being sold and creates a memorable and lasting impression out in the world. Such names tell rich stories by drawing from a deep pool of meaning, history, myth, culture, and language. With a powerful name, you don't have to spend as much precious marketing capital trying to convince the world of your uniqueness — you are unique. Here are a few recent examples from our Portfolio:
NAME: Antimatter, a company and technology infrastructure name for B2B SaaS.
BRAND POSITIONING: Antimatter connotes the future-forward, creative, and complex elegance of game-changing technology, science, and design. With this new "invisible layer" of data security that "slides" into place, Antimatter transparently encrypts customer data. Even though it's invisible, it's there.
MORE: Read the Antimatter case study.
NAME: Canopy, an "Intelligent Care Platform" and company name.
BRAND POSITIONING: Canopy evokes a protective forest tree canopy, teeming with life and renewal -- the perfect metaphor for how this platform sustains and nurtures patients and caregivers, and resonating with Canopy's key insight: "In order to help patients, you need to help the practice first."
MORE: Read the Canopy case study.
NAME: Alloy, a Personal training company and fitness brand name.
BRAND POSITIONING: Alloy represents a combination of elements coming together to create something bigger, stronger, and longer-lasting, just like the Alloy system does when combined with an individual trainer's skill, passion and know-how. It's where strength and motion meet.
MORE: Read the Alloy case study.
3M, ABC Television, Alcatel, Alloy, AMC Television, Anthology, Clutch, CMT (TV), Commune Hotels, Compass Learning, Constellation Brands, Criterion, Daybreak Games, E.&J. Gallo, Éclair Naturals, eCornell, Elements Behavioral Health, Ember Technologies, Exos, F5 Networks, FiftyOne, Fluent, FUJIFILM SonoSite GameChanger Media, GE Healthcare, General Dynamics Mission Systems, IFG, Georgia-Pacific, Google, GP PRO, Gravy, GSN Games, Honeywell Aerospace, Insight Pharmaceuticals, Intel, Interstate Batteries, Jabra, Larky, Lore, Mojo Vision, Move Inc, Moxie Software, NCM, Nielsen, Obo, Parkwood Entertainment, Participant Media, PepsiCo, Raytheon, Rubicon, Target, TCF Bank, Universum, Virgin Hotels, and ZS Associates.
Whether you are a startup developing your first brand or an established company that’s been around the block before, our naming guide, The Art of Naming, will help clarify the naming process.
Hue & Cry
Call us crazy (or just plain Zinzin), but naming is in our DNA, even when we're watching the NBA. In honor of our local team, the Golden State Warriors, and their awesome run to this year's NBA Finals -- their sixth finals appearance in the last … [Read More...] about NBA Finals fun: Nicknames of the Golden State Warriors & Boston Celtics
Stories are how we connect with each other, and how we become emotionally engaged with brands. Names that tell stories are much more powerful than names that do not. Storytelling is how you turn a name that might belong to any company or product into a powerful brand that can only belong to you. (See our Manifesto for more about our naming philosophy.)
Great names have the potential to generate smiles, word-of-mouth buzz, and press interest. Visit our Press page to see our coverage.
Let's talk. In conversation we can go into greater detail about your unique project and our process and philosophy. We specialize in brand name development, tagline development, brand positioning, brand architecture, trademark prescreening, global linguistic screening, and domain name and social media naming issues. We look forward to continuing the conversation — fill out our handy Contact form or give us a call at 415-857-5775.