Zinzin is a naming agency. We create company, product, and service names for established firms, next new things, and breakout brands.

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The Beginning of a Naming Adventure

At Zinzin, we believe in the power of real, human language, in names that have rich meaning and depth. Names that are born from a rigorous, logical, and battle-tested naming process, yet aspire to poetry and art. When you have a great name, people will remember it, talk about it, and develop an emotional connection to your brand. We want to help you dream big.

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Theory & Practice

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The Value of a Powerful Name

A powerful name elevates a brand above and beyond the particular goods or services being sold and creates a memorable and lasting impression out in the world. Such names tell rich stories by drawing from a deep pool of meaning, history, myth, culture, and language. With a powerful name, you don't have to spend as much precious marketing capital trying to convince the world of your uniqueness — you are unique. Here are a few recent examples from our Portfolio:

NAME: Antimatter, a company and technology infrastructure name for B2B SaaS.

BRAND POSITIONING: Antimatter connotes the future-forward, creative, and complex elegance of game-changing technology, science, and design. With this new "invisible layer" of data security that "slides" into place, Antimatter transparently encrypts customer data. Even though it's invisible, it's there.

MORE: Read the Antimatter case study.

NAME: Canopy, an "Intelligent Care Platform" and company name.

BRAND POSITIONING: Canopy evokes a protective forest tree canopy, teeming with life and renewal -- the perfect metaphor for how this platform sustains and nurtures patients and caregivers, and resonating with Canopy's key insight: "In order to help patients, you need to help the practice first."

MORE: Read the Canopy case study.

NAME: Alloy, a Personal training company and fitness brand name.

BRAND POSITIONING: Alloy represents a combination of elements coming together to create something bigger, stronger, and longer-lasting, just like the Alloy system does when combined with an individual trainer's skill, passion and know-how. It's where strength and motion meet.

MORE: Read the Alloy case study.