Namers love language. It's our stock in trade, and we at Zinzin believe it's alive and on the move. Language changes, morphs, evolves, and we revel in it. You could even say the connection between namers and language is pure fireworks. So, in a … [Read More...] about Queue the punk: celebrating the language of fireworks
Zinzin is a naming agency. We create company, product, and service names for established firms, next new things, and breakout brands.
At Zinzin, we believe in the power of real, human language, in names that have rich meaning and depth. Names that are born from a rigorous, logical, and battle-tested naming process, yet aspire to poetry and art. When you have a great name, people will remember it, talk about it, and develop an emotional connection to your brand. We want to help you dream big.
Theory & Practice
A powerful name elevates a brand above and beyond the particular goods or services being sold and creates a memorable and lasting impression out in the world. Such names tell rich stories by drawing from a deep pool of meaning, history, myth, culture, and language. With a powerful name, you don't have to spend as much precious marketing capital trying to convince the world of your uniqueness — you are unique. Here are a few recent examples from our Portfolio:
NAME: Pebble, a kinder, safer, more fun social media platform.
BRAND POSITIONING: Pebble maps to the concepts of small, humble, and part of the natural environment. When tossed in a pond, even a tiny pebble makes ripples that expand ever outward, a metaphor for the potential of each individual using this platform to have a far-reaching impact on culture and society.
MORE: Read the Pebble case study.
NAME: Limbo, a transformative health & wellness platform and company name.
BRAND POSITIONING: Limbo, evokes the unique, complex, and ultimately optimistic nature of this game-changing technology platform that uses a combination of biodata and behavioral psychology driving nudges to change a person's behavior. Small changes add up to lasting habits when you stay "in Limbo."
MORE: Read the Limbo case study.
NAME: Highwire, the Partner Elevation Platform for capital projects & operations.
BRAND POSITIONING: Highwire figuratively refers to doing something with inherent danger or risk, such as capital project construction and risk mitigation. The name Highwire succeeds at the delicate balancing act of representing this innovative company and its capabilities on multiple levels.
MORE: Read the Highwire case study.
3M, ABC Television, Alcatel, Alloy, AMC Television, Anthology, Clutch, CMT (TV), Commune Hotels, Compass Learning, Constellation Brands, Criterion, Daybreak Games, E.&J. Gallo, Éclair Naturals, eCornell, Elements Behavioral Health, Ember Technologies, Exos, F5 Networks, FiftyOne, Fluent, FUJIFILM SonoSite GameChanger Media, GE Healthcare, General Dynamics Mission Systems, IFG, Georgia-Pacific, Google, GP PRO, Gravy, GSN Games, Honeywell Aerospace, Insight Pharmaceuticals, Intel, Interstate Batteries, Jabra, Larky, Lore, Mojo Vision, Move Inc, Moxie Software, NCM, Nielsen, Obo, Parkwood Entertainment, Participant Media, PepsiCo, Raytheon, Rubicon, Target, TCF Bank, Universum, Virgin Hotels, and ZS Associates.
Whether you are a startup developing your first brand or an established company that’s been around the block before, our naming guide, The Art of Naming, will help clarify the naming process.
Hue & Cry
In America, a traditional state fair food staple goes by two names: corn dog or corny dog. If you know this golden fried goodness by the later name, you must be from Texas. And if you're from Texas, you likely don't even call it a corny dog. You … [Read More...] about Fletcher’s Corny Dogs: A brand name on a stick that stuck
Stories are how we connect with each other, and how we become emotionally engaged with brands. Names that tell stories are much more powerful than names that do not. Storytelling is how you turn a name that might belong to any company or product into a powerful brand that can only belong to you. (See our Manifesto for more about our naming philosophy.)
Great names have the potential to generate smiles, word-of-mouth buzz, and press interest. Visit our Press page to see our coverage.
Let's talk. In conversation we can go into greater detail about your unique project and our process and philosophy. We specialize in brand name development, tagline development, brand positioning, brand architecture, trademark prescreening, global linguistic screening, and domain name and social media naming issues. We look forward to continuing the conversation — fill out our handy Contact form or give us a call at 415-857-5775.