theWit: upscale downtown Chicago business hotel

theWit hotelPROJECT: Name a new upscale urban business hotel in downtown Chicago.

theWIT: Keen perception, sagacity, intelligence and humor.

BRAND POSITION: “TheWit” captures the essence of a remarkable hotel experience infused with intelligence, creativity and joie de vivre, in a business hotel that refuses to take itself too seriously.

VISIT: TheWit


Client: