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Monkeybar [ Client: Hasbro ]

Hasbro MonkeybarPROJECT: Name for a web destination serving up online games, programs and activities for boys and girls of various ages.

THE NAME: A fun place for kids to play and “monkey around.”

POSITIONING: Monkeybar is a delightful name that says, “here is a place for kids to come and play and have fun.”

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