PROJECT: Name a new sales/CRM software platform. So successful was the chosen name it ultimately became the new company name too.
THE NAME: Overwhelming success (a landslide victory); great energy; a force of nature; powerful and unstoppable.
POSITIONING: Maps to software and service that prepares you for a shifting sales landscape, setting you up for overwhelming success, a Landslide victory over your sales quota. The name has great depth and multiple meanings; the negative meaning adds friction, which helps make the name even more engaging and memorable.
UPDATE (2/6/2012): j2 Global Acquires Cloud-Based CRM Provider Landslide Technologies, Inc.