Gogo: airline wi-fi broadband service

Gogo Inflight InternetPROJECT: A revolutionary new wi-fi service for commercial aircraft.

GOGO: From “go-go” — full of energy, vitality, or daring; stylish, modern, or up-to-date.

BRAND POSITION: The name had to be memorable, fun, short, universally known, be available for trademark and easy to pronounce globally, and map to both the travel experience and the Internet connectivity experience.