PROJECT: Naming a revolutionary new advertising display media.
THE NAME: Zeno of Elea was the famous Ancient Greek philosopher (circa 495-430 BC) who formulated paradoxes that defended the belief that motion and change are illusory.
POSITIONING: This startup company required a name with global trademark availability, reach and pronounce-ability. They created a unique new advertising display medium that delivers moving ads to moving people. Still frames from short video clips move optically with the viewer, following and responding individually to each and every viewer, without the use of any electronics or moving parts. The perceived “motion” is illusory. A paradox. A Zeno box. Zeno is the perfect name for an enigmatic paradox of vision, a uniquely personal interactive experience coming soon to a public space near you.