PROJECT: Online decision-making software product name.
THE NAME: Ease of use, speed, and the inside scoop.
POSITIONING: Cisco Systems needed a name for a product they described as “Your shortcut through the IP Communications decision-making process.” This web-based product takes prospective corporate sales clients through a streamlined decision-making process that helps them assess their business and technical needs, choose a solution provider, and build a case to sell the plan to corporate decision-makers. In short, it simplifies corporate sales transactions, making it easier for companies to do business with Cisco. The name Fast Track conveys ease of use, speed and a direct path to a successful outcome.
VISIT: Fast Track