PROJECT: Re-name an adult entertainment production company.

THE NAME: Playfully lure the audience.

POSITIONING: The adult entertainment production company formerly known as PineTree Digital wanted a new name that captured the lively spirit, sense of fun and irreverence of this brand. They were all about shaking things up in an industry that usually takes itself very seriously, and branching out to produce adult entertainment for all persuasions, including video content that focuses a little more on “entertainment” and a little less on “adult.” The name Bait & Tackle perfectly captures the sense of playfulness and irony that this company is all about.