May 5, 2005 | The Business of Naming »»»

March 24, 2005 | Q is Nissan’s cue to Sue »»»

October 4, 2004 | Not in name only »»»

February 13, 2004 | What’s In a Name? »»»

November 6, 2003 | Firing Up a Hotter Brand »»»

October 16, 2003 | Time Warner, Broadwing, Change Names After Losses »»»

September 24, 2003 | A Label That Sticks »»»

September 17, 2003 | McDonald’s re-energizes brand »»»

September 1, 2003 | What’s in a name? »»»

July 10, 2003 | An Outfit That Rolls off the Tongue »»»

March 3, 2003 | What’s in a Name? »»»

November, 2002 | What’s in a Name? »»»

22 juillet 2002 | Ces entreprises qui se refont un nom »»»