May 11, 2012 | When Should Domain Names Match Company Names? »»»

October 7, 2011 | Why would a company change its name? »»»

June 9, 2011 | The Brand Namer »»»

May 30, 2011 | The name game: Play it right »»»

October 21, 2010 | The Twitter Effect: The struggle to create the next perfectly weird… »»»

February 19, 2010 | Sarajevo je najpoznatiji bosanski brend »»»

May 29, 2009 | The Secret to a Good Business Name »»»

May 25, 2009 | Cisco Makes a Play for Mainstream Market »»»

April 3, 2009 | Biotechs should bring their A-game to their name »»»

April 28, 2008 | Za smišljeno ime on dobiva milijune dolara »»»

April 20, 2008 | On the Internet, It’s All About ‘My’ »»»

September 24, 2007 | Playing the Name Game: Sometimes, It’s a Losing Effort »»»

June 6, 2007 | Tagline must fit product, buyers »»»

November 15, 2006 | Microsoft Hopes ‘Z’ Gives Zune Some Zing »»»

November 2005 | What’s In A Name? »»»

July 21, 2005 | What about the obvious Scripps name they missed? »»»