Zinzin is a naming and branding agency that creates powerful product and company names to propel and differentiate brands beyond their competition. We are committed to helping companies rise above the generic branding chatter that clogs cultural discourse. We want to set your brand free.

It is our belief that naming is a science, and for that we have a rigorous, battle-tested process in place. But we also firmly believe that naming is an art, and it is the art and poetry potential of names that separate companies from the pack of competitors who fail to understand the value of a great name. Coming up with a great name is an art, and a great naming process is a science. Science + art = the most powerful project outcome.

To create uncommon names, you have to surround yourself with uncommon sources, and immerse yourself in the things that inspire you. That’s why in our blog, Observations (& Inspirations), we write not just about naming and branding issues, but about all the things in art, literature, film, poetry, science and culture that inspire us and lead us to great names. We hope you find it interesting and inspiring as well.

Zinzin. Where names come from.