Author Archives: Jay

About Jay: Jay Jurisich is the CEO and Creative Director of Zinzin, and he is never not thinking about names. For Jay's bio and those of the rest of our team, check out the Our People page.

All great artists and thinkers are great workers, adept at rejecting, sifting, transforming and ordering

“Artists have a vested interest in our believing in the flash of revelation, the so-called inspiration…shining down from heavens as a ray of grace. In reality, the imagination of the good artist or thinker produces continuously good, mediocre or bad things, but his judgment, trained and sharpened to a fine point, rejects, selects, connects…. All great artists and thinkers are great workers, indefatigable not only in inventing, but also in rejecting, sifting, transforming, ordering.”
~Friedrich Nietzsche

Zinzin news and updates

Here cometh April again, and as far as I can see the world hath more fools in it than ever.
~Charles Lamb

Happy April Fools Day! But no foolin’, here’s a roundup of recent Zinzin news and website updates:


pivot logo

New name: pivot (lowercase) is our name for a new social action and general entertainment TV network from Participant Media. Pivot is all about thinking on your feet, adaptation and informed change. The old ways of thinking and relating to the world aren’t working. It’s time to pivot.

Read the pivot Case Study.


Larky - perks rewards app

New name: Larky is our name for a company and mobile app that keeps track of all your perks and reward program memberships in one place. Larky plays off “lark” — a carefree or spirited adventure, harmless prank, or family of melodious songbirds — in fun, playful, singsong way, and also conjures up a “lucky” feeling.

Read the Larky Case Study.


Gravy

New name: Gravy is our name for a hyperlocal event listings mobile app. Gravy is the good stuff, the “secret sauce,” a source for discovering all the juicy things going on around you. The brand embodies — and the new name demonstrates — a rich and flavorful experience.

Read the Gravy Case Study.


New CAN entries: We have added new entries to the Compendium of Amazing Names (CAN), with more to come soon. The CAN is where we highlight great company, product and services names, wherever in the world we find them.


Some recent articles:

Five steps to avoid defining an empty set in your brand positioning

Venn diagram - those who get it - those who do not get it

Image: Dave Walker, The Cartoon Blog.

When naming, it is often tempting to create a very well-defined, buttoned-down and thorough brand positioning, rigidly specific down to the smallest detail. Such a positioning stance is often the outgrowth of a process in which competing client factions allow too many cooks into the kitchen and draft an overwhelming number of positioning “requirements” meant to satisfy each of those factions. This is a dangerous practice, as it often leads to the outcome of an empty set being created, as conflicting “rules” cancel each other out and leave a hollow space in which no possible name can exist, as in this example, exaggerated to make a point:

Venn diagram - empty set brand positioning

A sure way to spot when this demon rears its ugly head is if you find yourself or members of your team muttering, in reference to the search for the perfect name, “I’ll know it when I see it.” This is the kiss of death for a naming project, because it is highly likely that the impossible outcome of an empty set has been described, or the wrong filters are in place, or both. In such a situation, you could consider every word in the English language (Officially 1,013,913 as of January 1, 2012) as a potential name for your new company or product, plus another million invented or compound names, and still never “know it when you see it,” for the simple reason that no name can satisfy a brand positioning framework that defines an empty set. Such a situation is the cause of most aborted naming attempts.

To transcend the “empty set” conundrum the first thing you need to do is make sure you have no contradictions in the brand positioning. As the example above shows, no name can satisfy the requirements that it be an “invented abstraction with no prior meanings” and simultaneously “evoke our brand positioning, be memorable and help tell our unique story.” Another example of an empty set might be, “available for global trademark and exact match .com domain, be only one syllable, five letters max, easily understood and pronounceable in eastern as well as western languages, and yet be a common word that closely describes our brand position in our industry.” Time to order up a new dictionary, a new language, or a new parallel universe. So the first step toward recovery is to recognize that you have a problem, and make some changes in your approach.

Here are five steps to freeing yourself from the prison of an empty set brand positioning:

  1. Resist the urge to box your brand into a corner. Create a cloud of positioning attributes and know your fundamental story, but don’t try to describe every little detail of the positioning and then expect to find a name that will align with all of them. You won’t.
  2. Understand that while it’s true that a great name will map to and reinforce your brand positioning, such a name will also have the power to inform your brand positioning. It’s a two-way street: brand positioning leads to a name, but the perfect name also influences the brand positioning moving forward. For example, a very similar brand positioning could have led to the names Yahoo! and Excite, but the brand positioning that came after the names were chosen was necessarily very, very different; in the former, very powerful with great marketing legs for years to come; in the latter, well, a me-too derivative long since out of business.
  3. Open your minds. Rather then merely describe your brand positioning with a descriptive or experiential name, like your competitors do, consider creating a highly-memorable evocative name that strongly differentiates your brand from your competition by demonstrating your brand positioning rather than explaining it. The key is to move beyond the literal and into the metaphorical. Think Amazon, Virgin, Twitter, Coach, Caterpillar, Yahoo!, Oracle, Apple. That’s not to say that great invented or experiential names aren’t out there, they’re just few and far between, so you have to work extra hard to identify them.
  4. Evaluating names should be more like a Socratic dialog, not an exercise in democracy. Resist the urge to let everyone on your naming team, or your company, vote on the final name. Nobody’s first choice will survive. The “winning” name will be the one that is most people’s third choice, the one nobody loves but everyone can “live with.” Great brands are not created from such a shrug of the shoulders. A vigorous debate is not only beneficial, it is often a requirement for creating a powerful name. And if half the team loves a name and half the team hates it, you’re in a much better place than if you have immediate consensus one way or the other. When you adopt an amazing name, no matter how contentious the process may have been that got you there, the naysayers will eventually come around and embrace it–they always do. It just takes some people longer to understand the power of a truly different and memorable name that might at first be uncomfortable for them.
  5. Informed outside council can be beneficial, while uninformed outside opinion can be damaging. In other words, if you are truly stuck in your naming process, you will likely benefit by hiring a naming agency (shameless plug here) to come in with a fresh perspective and get everyone on the team to see name development and brand positioning in a new light. The flip side is taking a short list of names to a focus group or other uninformed outside agent to solicit their opinions about the names. Doing so will almost certainly guarantee that the most unique and powerful names will be killed off, and the weakest, most typical or conformist names will be celebrated. This is especially damning, of course, when you are attempting to position your brand as bold, adventurous, and fiercely independent, as it will lead you to a name that betrays all those fine aspirations.

During your naming project, as you generate –> iterate –> regenerate –> and reiterate the name development process, keep the above points in mind and continue to make sure at every step of the way that you have not defined an empty set. Because if you have, you’ll never find the perfect name, since you wouldn’t know it if you saw it.

Cautionary tale: Krafting a failed name: Mondelez, or how not to do corporate rebranding.

Bowie and Burroughs: systematic derangement

David Bowie performing the song, “Blackout,” live in Dallas, 1978.

In 1974, Bowie read Nova Express by William S. Burroughs, met with Burroughs (Beat Godfather Meets Glitter Mainman, Rolling Stone, February 28, 1974), and was influenced by Burrough’s “cut up” writing technique. Here are Bowie’s cut up lyrics for Blackout, which appears on the 1977 album Heroes:

David Bowie - cut up lyrics, Blackout

Cut up lyrics for ‘Blackout’ from ‘Heroes’, 1977 © The David Bowie Archive 2012, Image © V&A Images

Blackout
David Bowie

Oh you, you walk on past
Your lips cut a smile on your face
Your scalding face
To the cage, to the cage
She was a beauty in a cage

Too, too high a price
To drink rotting wine from your hands
Your fearful hands
Get me to a doctor’s I’ve been told
Someone’s back in town the chips are down
I just cut and blackout
I’m under Japanese influence
And my honour’s at stake

The weather’s grim, ice on the cages
Me, I’m Robin Hood and I puff on my cigarette
Panthers are steaming, stalking, screaming

If you don’t stay tonight
I will take that plane tonight
I’ve nothing to lose, nothing to gain
I’ll kiss you in the rain
Kiss you in the rain
Kiss you in the rain
In the rain
Get me to the doctor

Get me off the streets (get some protection)
Get me on my feet (get some direction)
Hot air gets me into a blackout
Oh, get me off the streets
Get some protection
Oh get me on my feet (wo wo)

While the streets block off
Getting some skin exposure to the blackout (get some protection)
Get me on my feet (get some direction, wo-ooh!)
Oh get me on my feet
Get me off the streets (get some protection)
Get a second
Get wo wo
Yeah
Get a second ? breath on advice ?
And a second blow
Blackout

David Bowie and William Burroughs, 1974

David Bowie and William Burroughs, 1974; Photograph by Terry O’Neill; Courtesy of The David Bowie Archive 2012

In an excerpt from Beat Godfather Meets Glitter Mainman, Bowie and Burroughs discuss the importance of dreams in their work:

Burroughs: Do you get any of your ideas from dreams?

Bowie: Frequently.

Burroughs: I get seventy per cent of mine from dreams.

Bowie: There’s a thing that, just as you go to sleep, if you keep your elbows elevated you will never go below the dream stage. And I’ve used that quite a lot and it keeps me dreaming much longer than if I just relaxed.

Burroughs: I dream a great deal, and then because I am a light sleeper, I will wake up and jot down just a few words and they will always bring the whole idea back to me.

Bowie: I keep a tape recorder by the bed and then if anything comes I just say it into the tape recorder. As for my inspiration, I haven’t changed my views much since I was about 12 really, I’ve just got a 12-year-old mentality. When I was in school I had a brother who was into Kerouac and he gave me On The Road to read when I was 12 years old. That’s still a big influence.

The cut up method of writing that Burroughs and Brion Gysin invented in 1959 can perhaps be thought of as conjuring the dream state of any piece of text. Burroughs described the process in The Cut Up Method (1963), and included at the end of his essay a cut up version of what he had just written, which perfectly demonstrates the process and its poetic value:

ALL WRITING IS IN FACT CUT UPS OF GAMES AND ECONOMIC BEHAVIOR OVERHEARD? WHAT ELSE? ASSUME THAT THE WORST HAS HAPPENED EXPLICIT AND SUBJECT TO STRATEGY IS AT SOME POINT CLASSICAL PROSE. CUTTING AND REARRANGING FACTOR YOUR OPPONENT WILL GAIN INTRODUCES A NEW DIMENSION YOUR STRATEGY. HOW MANY DISCOVERIES SOUND TO KINESTHETIC? WE CAN NOW PRODUCE ACCIDENT TO HIS COLOR OF VOWELS. AND NEW DIMENSION TO FILMS CUT THE SENSES. THE PLACE OF SAND. GAMBLING SCENES ALL TIMES COLORS TASTING SOUNDS SMELL STREETS OF THE WORLD. WHEN YOU CAN HAVE THE BET ALL: “POETRY IS FOR EVERYONE” DOCTOR NEUMAN IN A COLLAGE OF WORDS READ HEARD INTRODUCED THE CUT UP SCISSORS RENDERS THE PROCESS GAME AND MILITARY STRATEGY, VARIATION CLEAR AND ACT ACCORDINGLY. IF YOU POSED ENTIRELY OF REARRANGED CUT DETERMINED BY RANDOM A PAGE OF WRITTEN WORDS NO ADVANTAGE FROM KNOWING INTO WRITER PREDICT THE MOVE. THE CUT VARIATION IMAGES SHIFT SENSE ADVANTAGE IN PROCESSING TO SOUND SIGHT TO SOUND. HAVE BEEN MADE BY ACCIDENT IS WHERE RIMBAUD WAS GOING WITH ORDER THE CUT UPS COULD “SYSTEMATIC DERANGEMENT” OF THE GAMBLING SCENE IN WITH A TEA HALLUCINATION: SEEING AND PLACES. CUT BACK. CUT FORMS. REARRANGE THE WORD AND IMAGE TO OTHER FIELDS THAN WRITING.

The cut variation images shift sense advantage in processing to sound sight to sound. Bowie: “I will sit right down, waiting for the gift of sound and vision.” No advantage from knowing. “And I will sing, waiting for the gift of sound and vision.” We can now product accident to his color of vowels. “Blue, blue, electric blue / That’s the colour of my room / Where I will live.” Systematic derangement: seeing and places. “Blue, blue.” Cut back.


If you find yourself in London soon, check out the exhibition David Bowie is at the Victoria and Albert Museum (modestly, “The world’s greatest museum of art and design”), 23 March – 11 August 2013:

The V&A has been given unprecedented access to the David Bowie Archive to curate the first international retrospective of the extraordinary career of David Bowie – one of the most pioneering and influential performers of modern times. David Bowie is will explore the creative processes of Bowie as a musical innovator and cultural icon, tracing his shifting style and sustained reinvention across five decades.

The V&A’s Theatre and Performance curators, Victoria Broackes and Geoffrey Marsh have selected more than 300 objects that will be brought together for the very first time. They include handwritten lyrics, original costumes, fashion, photography, film, music videos, set designs, Bowie’s own instruments and album artwork.

Garry Winogrand retrospective at SFMOMA

Garry Winogrand - World's Fair New York City, 1964

Garry Winogrand, New York World’s Fair, 1964; gelatin silver print; Collection SFMOMA, Gift of Dr. L. F. Peede, Jr.; © The Estate of Garry Winogrand, courtesy Fraenkel Gallery, San Francisco.

The big Garry Winogrand retrospective at SFMOMA that we first told you about nearly a year ago is now open! It includes 100 never-before-seen prints from the 250,000 (!) exposed photographs left behind when Winogrand died in 1984:

Garry Winogrand: March 09 – June 02, 2013

Widely acknowledged as one of the most important photographers of the 20th century, Garry Winogrand (1928-1984) captured moments of everyday American life in the postwar era, producing an expansive picture of a nation rich with possibility yet threatening to spin out of control. He did much of his best-known work in New York in the 1960s, becoming a major voice of that tumultuous decade. But he also roamed widely around the United States, from California and Texas to Miami and Chicago. He photographed the rich and powerful and everyday strangers on the street; antiwar protesters and politicians; airports and zoos. In many of these pictures, humor and visual energy are the flip sides of an anxious instability. As photographer and guest curator Leo Rubinfien says, “The hope and buoyancy of middle-class life in postwar America is half of the emotional heart of Winogrand’s work. The other half is a sense of undoing.”

When he died suddenly at age 56, Winogrand left behind thousands of rolls of exposed but undeveloped film and unedited contact sheets — some 250,000 frames in total. Nearly 100 of these pictures have been printed for the first time for this long-awaited retrospective of his work. By presenting such archival discoveries alongside celebrated pictures, Garry Winogrand reframes a career that was, like the artist’s America, both epic and unresolved. This exhibition has been jointly organized by SFMOMA and the National Gallery of Art in Washington, and will travel to the Metropolitan Museum of Art in New York, Jeu de Paume in Paris, and Fundación MAPFRE in Madrid.

Be sure to see it at least once before the show closes on June 2. The whole museum will close on that date as well, as it embarks on a three-year expansion project.

Norah Jones, Tell Me Why (Neil Young)

Norah Jones covering the Neil Young song, Tell Me Why (sorry, audio only). Recorded during the 2010 MusiCares Tribute to Neil Young concert in Los Angeles.

Tell Me Why
by Neil Young

Sailing heart-ships
thru broken harbors
Out on the waves in the night
Still the searcher
must ride the dark horse
Racing alone in his fright.
Tell me why, tell me why

Is it hard to make
arrangements with yourself,
When you’re old enough to repay
but young enough to sell?

Tell me lies later,
come and see me
I’ll be around for a while.
I am lonely but you can free me
All in the way that you smile
Tell me why, tell me why

Is it hard to make
arrangements with yourself,
When you’re old enough to repay
but young enough to sell?

Tell me why, tell me why
Tell me why, tell me why

What Was I Scared Of? Yugodrom pants!

Yugodrom - Novo pants ad

Another beauty from Yugodrom.

Dr. Seuss - What Was I Scared Of

What Was I Scared Of?
by Dr. Seuss

Well…

I was walking in the night
And I saw nothing scary.
For I have never been afraid
Of anything. Not very.

Then I was deep within the woods
When, suddenly, I spied them.
I saw a pair of pale green pants
With nobody inside them!

I wasn’t scared. But, yet, I stopped
What could those pants be there for?
What could a pair of pants at night
Be standing in the air for?

And then they moved? Those empty pants!
They kind of started jumping.
And then my heart, I must admit,
It kind of started thumping.

So I got out. I got out fast
As fast as I could go, sir.
I wasn’t scared. But pants like that
I did not care for. No, sir.

After that a week went by.
Then one dark night in Grin-itch
(I had to do an errand there
And fetch some Grin-itch spinach)…

Well, I had fetched the spinach.
I was starting back through town
When those pants raced around a corner
And they almost knocked me down!

I lost my Grin-itch spinach
But I didn’t even care.
I ran for home! Believe me,
I had really had a scare!

Now, bicycles were never made
For pale green pants to ride ‘em,
Especially spooky pale green pants
With nobody inside ‘em!

And the NEXT night, I was fishing
For Doubt-trout on Roover River
When those pants came rowing toward me!
Well, I started in to shiver.

And by now I was SO frightened
That, I’ll tell you, but I hate to….

I screamed and rowed away and lost
my hook and line and bait, too!
I ran and found a Brickle bush
I hid myself away.

I got brickles in my britches
But I stayed there anyway.
I stayed all night. The next night, too
I’d be there still, no doubt,
But I had to do an errand

So, the next night, I went out.
I had to do an errand,
Had to pick a peck of Snide
In a dark and gloomy Snide-field
That was almost nine miles wide.

I said, “I do not fear those pants
With nobody inside them.”
I said, and said, and said those words.
I said them. But I lied them.

Then I reached inside a Snide bush
And the next thing that I knew,
I felt my hand touch someone!
And I’ll bet that you know who.

And there I was! Caught in the Snide!
And in that dreadful place
Those spooky, empty pants and I
were standing face to face!

I yelled for help. I screamed. I shrieked.
I howled. I yowled. I cried,
“OH, SAVE ME FROM THESE PALE
GREEN PANTS WITH NOBODY INSIDE!”

But then a strange thing happened.
Why, those pants began to cry!
Those pants began to tremble.
They were just as scared as I!

I never heard such whimpering
And I began to see
That I was just as strange to them
As they were strange to me!

So…

I put my arm around their waist
And sat right down beside them.
I calmed them down.
Poor empty pants
With nobody inside them.

And now, we meet quite often,
Those empty pants and I,
And we never shake or tremble,
We both smile and we say…”Hi!”

Get your yé-yé’s out: France Gall sings “Laisse tomber les filles”

France Gall has one of the best stage names ever. Often dismissed as a mid-1960s “baby pop” singing “doll” of the immortal and twisted Serge Gainsbourg, she was born Isabelle Geneviève Marie Anne Gall on 9 October 1947 in Paris, France, and managed to create (or was given) a galling Gallic name that James Joyce would have been proud to have coined. Gall was (is?) a popular French “yé-yé” singer.

I love France Gall’s song, “Laisse tomber les filles” (“Stop messing around with the girls”), written by Gainsbourg, and the pre-video video of the song above, from 1964 (age 17!), is wonderful, like a time capsule from a vanished world. Possibly the first example of really great terrible lip-synching.

Laisse tomber les filles
by France Gall
Lyrics by Serge Gainsbourg

Laisse tomber les fillesStop messing around with the girls
Laisse tomber les filles
Laisse tomber les filles
Un jour c’est toi qu’on laissera
Laisse tomber les filles
Laisse tomber les filles
Un jour c’est toi qui pleureras

Oui j’ai pleuré mais ce jour-là
Non je ne pleurerai pas
Non je ne pleurerai pas
Je dirai c’est bien fait pour toi
Je dirai ça t’apprendra
Je dirai ça t’apprendra

Laisse tomber les filles
Laisse tomber les filles
Ça te jouera un mauvais tour
Laisse tomber les filles
Laisse tomber les filles
Tu le paieras un de ces jours

On ne joue pas impunément
Avec un cœur innocent
Avec un cœur innocent
Tu verras ce que je ressens
Avant qu’il ne soit longtemps
Avant qu’il ne soit longtemps

La chance abandonne
Celui qui ne sait
Que laisser les cœurs blessés
Tu n’auras personne
Pour te consoler
Tu ne l’auras pas volé

Laisse tomber les filles
Laisse tomber les filles
Un jour c’est toi qu’on laissera
Laisse tomber les filles
Laisse tomber les filles
Un jour c’est toi qui pleureras

Non pour te plaindre il n’y aura
Personne d’autre que toi
Personne d’autre que toi
Alors tu te rappelleras
Tout ce que je te dis là
Tout ce que je te dis là

Stop messing around with the girls
Stop messing around with the girls
One day you’ll be the one who’ll get dropped
Stop messing around with the girls
Stop messing around with the girls
One day you’ll be the one who’ll cry

Yes, I have cried, but that day
No, I won’t cry
No, I won’t cry anymore
I will say that you deserve it
I will say it serves you right
I will say it serves you right

Stop messing around with the girls
Stop messing around with the girls
That will play a bad trick on you
Stop messing around with the girls
Stop messing around with the girls
You’ll have to pay for it one of these days

One cannot play without being backfired
With an innocent heart
With an innocent heart
You’ll see what I feel
Soon
Soon

Chance forsakes
The one who knows nothing else
But leaving wounded hearts
You’ll have no one
To comfort you
You’ll deserve it!

Stop messing around with the girls
Stop messing around with the girls
One day you’ll be the one who’ll get dropped
Stop messing around with the girls
Stop messing around with the girls
One day you’ll be the one who’ll cry

For your whining
There will be no one else but you
There will be no one else but you
And then you’ll remember
Everything I said now
Everything I said now

Learn more about the incomparable France Gall:

  • Wikipedia: France Gall
  • Wikipedia: Laisse tomber les filles
  • YouTube: France Gall
  • IMDB: France Gall
  • Tumblr tag: France Gall
  • France Gall website (in French)
  • Wikipedia: Serge Gainsbourg
  • The Secret World of Serge Gainsbourg (Vanity Fair, November 2007): “Serge, who had big ears that stuck out and who was considered ugly, often said he wished he had looked like the American movie actor Robert Taylor, but also said, ‘I prefer ugliness to beauty, because ugliness endures.’ He started to smoke and drink at 20, when he went into the army. His sister says his cynical persona was always a defense: ‘When you feel weak, you attack.’ He showed talent as a painter and attended the Académie des Beaux-Arts, but eventually realized he had to earn a living, and said he ‘had fear of the painter’s bohemian life.’ Like his father, he played piano in clubs, then branched out to write songs. He won the 1965 Eurovision contest with a song he wrote for the cutesy pop star France Gall; he then wrote a sexually sly song for her, which she thought was about sucking lollipops. He started to write successful songs for others and then, later, himself. He wrote and directed 4 movies and acted in 29. He became really famous at 40 with the orgasmic ‘Je T’Aime … Moi Non Plus,’ then even more so with songs that ranged from lush and romantic melodies to Surrealist poetry to caustic and dark concept albums. He used American words in his songs—’blue jeans,’ ‘flashback,’ ‘jukebox’—and studied the Ford Motor Company catalogue for phrases to use in his song ‘Ford Mustang.’”

Seeking a way out to a clearing

“To all appearances, the artist acts like a mediumistic being who, from the labyrinth beyond time and space, seeks his way out to a clearing.”
~Marcel Duchamp

It’s A Big Old Goofy World, by John Prine

When the world was flat as a pancake Mona Lisa was happy as a clam. John Prine can show you a thing or two about what to do with your similies.

It’s A Big Old Goofy World
John Prine

Up in the morning
Work like a dog
Is better than sitting
Like a bump on a log
Mind all your manners
Be quiet as a mouse
Some day you’ll own a home
That’s as big as a house

I know a fella
He eats like a horse
Knocks his old balls
Round the old golf course
You oughta see his wife
She’s a cute little dish
She smokes like a chimney
And drinks like a fish

There’s a big old goofy man
Dancing with a big old goofy girl
Ooh baby
It’s a big old goofy world

Now elvis had a woman
With a head like a rock
I wished I had a woman
That made my knees knock
She’d sing like an angel
And eat like a bird
And if I wrote a song
She’d know ever single word

Kiss a little baby
Give the world a smile
If you take an inch
Give ‘em back a mile
Cause if you lie like a rug
And you don’t give a damn
You’re never gonna be
As happy as a clam

So I’m sitting in a hotel
Trying to write a song
My head is just as empty
As the day is long
Why it’s clear as a bell
I should have gone to school
I’d be wise as an owl
Stead of stubborn as a mule.

Who was Arno Schmidt and what is Zettels Traum? Some evidentiary fragments…

Arno Schmidt -- Zettels Traum

Arno Schmidt, Zettels Traum, 1970.

Setting: The three visitors will begin in two days at Dan. The plot by four o’clock in the morning with showers entering the field. It is crossed, and they leave at the other end. At the bridge at the end…
~Arno Schmidt, Zettels Traum [Quoted/translated in Innovative Fiction Magazine]

(un)justly (un)read

No one reads Arno Schmidt (1914-1979), a little-known major German writer whose corpus ranges from (seemingly) straightforward stories to writing that assails the reader with a literary and linguistic density of the highest degree—he is Germany’s Joyce.

Parsing Schmidt’s trade=mark syntax will reveal, among much else: tremendous wit, metanarratives, caustic social commentary, and passages fully charged with melopoeia.

English readers will have to wait for the amazing John E. Woods to finish translating Schmidt’s magnum opus, Zettels Traum (Bottom’s Dream)—it’s twice as long as Finnegans Wake—but, for the meantime, Woods has already provided us with sublime translations of Schmidt’s works, and he recommends the Collected Novellas as the place to start. In addition, I would suggest beginning with the volume Nobodaddy’s Children, which contains Scenes from the Life of a Faun, Brand’s Heath, and Dark Mirrors. [(un)justly (un)read]


Orchestrating our forgetfulness

Arno Schmidt (1914-1979) is not a well-known figure in German media studies. For the most part, his writings have never enjoyed large audiences and his complex works seem destined to stay at the margins of critical inquiries. Although Schmidt has slowly gained recognition as a “giant of postwar German Literature,” academic criticism so far has produced only a paucity of serious scholarly inquiries. One of Schmidt’s primary concern was to outline the various forms of knowledge formation. The changing nature of these processes of knowledge formation through television and radio posed a special interest. The shift in the transfer of knowledge, from a written text as the storage room of information, to immaterial knowledge production, in the media of radio and television, finds its succinct expression in Schmidt’s literary text Zettels Traum. Embedded in a narrative that claims to preserve our cultural past and present and to serve as a dialogue partner between reader, writer, and text, Zettels Traum, I argue, brings to the forefront the problematic nature of the immaterialities of communication as exemplified in news broadcasting in postwar Germany. The immateriality of communication signals the dissolution of the complex configuration of closed narratives and simultaneously replaces the traditional form of memory with images that orchestrate our forgetfulness. [Watching TV with Arno Schmidt]


An elephantine monster in the service of a dream

Considering the enormous philological and historical erudition of Schmidt’s texts along with the abundance of references, allusions, and parodies of texts from the German, British, French, and classical literary traditions, it should not surprise us that Zettel’s Traum remains a neglected text…. From the outset, Schmidt’s Zettel’s Traum is visually distinguished from other books by its sheer bulk — 1334 pages and dimensions of 12.8 x 12.3 inches (owing to the photomechanical reproduction of the original typescript). With its irregular formatted pages and its division into various columns, the text, as an unknown reviewer observed, gained the status of an “elephantine monster” among postwar German publications. A reader of Zettel’s Traum encounters enlarged letters, advertising materials, photographs, pictorial elements supplementing the verbal narration, alterations, additions, and many other devices revealing the text outside the strict purview of literature.

For over ten years, Schmidt filled 130,000 Zettel (index cards) with information. It took him four years to transform Zettel’s Traum into a narrative of twenty-five hours in the life of the main characters of the text, Daniel Pagenstecher, usually called Dan, Paul Jacobi and his wife Wilma, and their teenage daughter Franziska. All four participants engage in the various problems connected with a translation of Edgar Allen Poe and discuss the life and works of Poe. Throughout the text, the central narrator, Daniel Pagenstecher, to whom the critics often refer as the alter ego of Schmidt, complements the discussions by inserting historical events, psychological findings, geographic discoveries, and cosmological insights. Additional comments and quotations from sources such as literary and historical texts unveil the multilingual texture of Zettel’s Traum as a labyrinthine narration.

…The title and the epigraph of Zettel’s Traum hint at Schmidt’s method of writing in the service of a dream. In this instance, William Shakespeare’s A Midsummer Night’s Dream is one of many allusions. “Zettel,” German for the “warp” of woven cloth, evokes Bottom the Weaver as translated in Friedrich Schlegel’s rendition of A Midsummer Night’s Dream. It is essential to grasp Schmidt’s literary allusions to understand the structure and the signifying practices in Zettel’s Traum. [Arno Schmidt's Zettel's Traum: An Analysis]


Arno Schmidt -- Zettels Traum index cards

Arno Schmidt’s collection of index card notations used in the writing of Zettels Traum.


Wading into the Shower Field

Zettels Traum (1970) by Arno Schmidt is an innovative novel written in three columns with comments in the margins in the style of a scholarly work. This novel which can be translated to mean Slip Dream, is written in the avant garde prose of the Abstract Expressionist style, with concepts such as the Shower Field, which is an erotic metaphor for the Color Field theory of painting. The subtle eroticism of Zettels Traum intrigues the mind, expressing events which otherwise would seem too obvious, and the group consciousness of those involved in a larger project forms two plot lines, which convey the novelistic metafiction to the reader, with the discussion of literary texts, such as Edgar Allen Poe and James Joyce. [Innovative Fiction Magazine]


Continuation of the answers to the meaning of the word “shower box.” Recalling Fouque story, “The rain field, tight summary of it.” Hint: Wilma Johanna Wolff from Lauban.
~Arno Schmidt, Zettels Traum [Quoted/translated in Innovative Fiction Magazine]

The atoms of words

[Schmidt's] writing style is characterized by a unique and witty style of adapting colloquial language, which won him quite a few fervent admirers. Moreover, he developed an orthography by which he thought to reveal the true meaning of words and their connections amongst each other. One of the most cited examples is the use of “Roh=Mann=Tick” instead of “Romantik” (revealing romanticism as the craze of unsubtle men). The atoms of words holding the nuclei of original meaning he called Etyme (etyms).

His theory of etyms is developed in his magnum opus, Zettels Traum, in which an elderly writer comments on Edgar Allan Poe’s works in a stream of consciousness, while discussing a Poe translation with a couple of translators and flirting with their teenage daughter. Schmidt also accomplished a translation of Edgar Allan Poe’s works himself (1966–73, together with Hans Wollschläger). Some critics even dismissed Zettel’s Traum as non-art, or sheer nonsense, and Schmidt himself as a “psychopath.” but Schmidt’s reputation as esoteric, and that of his work as non-art, has faded and he is now seen as an important, if highly eccentric, German writer of the 20th century. [Wikipedia: Arno Schmidt]


A brief introduction to Zettels Traum and its central characters

Schmidt divides Zettels Traum into three columns, each of which corresponds to a particular theme. The center column reflects upon events which took place between 1965 and 1969, the time in which Zettels Traum (ZT) was actually written, and introduces to the reader the texts of Edgar Allan Poe. The center column of Zettels Traum foregrounds the various texts of Poe. Daniel Pagenstecher himself an author, as well as central narrator of the events in Zettels Traum, lives a scholar-hermit’s existence near a village in Northern Germany, and assists his friend Paul Jacobi, likewise a writer, in the translation of Poe’s works into German. The action is confined to the events of a single summer day. Present are Wilma, Paul Jacobi’s wife, and the Jacobi’s teenage daughter Franziska, who thinks she is in love with the much older Dan. Throughout the day, the five discuss Edgar Allan Poe’s writings and what they reveal of his life and ideas. During the discussions Dan offers his explanation of his theory of language, the etym-theory, to the left of the main column. While the figures discuss the works of Poe in the center column, in this left-hand column Dan tells stories about Poe’s life and inserts citations from Poe’s texts that illustrate his etym-theory of language. Serving as a type of footnote, the right-hand column contains citations and comments that supply additional information and references to other texts. [Watching TV with Arno Schmidt]


Arno Schmidt -- Zettels Traum detail

Arno Schmidt, Zettels Traum, 1970. Detail of page 1294.


A fusion of scientific thinking with modernist writing

“In Schmidt, then, we have a fusion of the striving for scientific thinking with a commitment to modernist writing; for him the founding father of his art is not Zola but Lewis Carroll.” – Keith Bullivant, “Arno Schmidt: The German Context”, in the Review of Contemporary Fiction (Spring, 1988). [The Complete Review]


Between text and intertext

By playing on the dialectic between consciousness and the unconscious, Schmidt conveniently centers the use of citation on a lack of memory, a repression, or an inability to differentiate between text and intertext. Hence Zettels Traum breaks from the traditional understanding of citations by questioning their presuppositions. Most fundamentally, Zettels Traum is a text about texts, a discussion and dissemination of the writings of Edgar Allen Poe. [Arno Schmidt's Zettels Traum: an analysis by Voker Max Langbehn, in Innovative Fiction Magazine]


Bottom’s up!

The German Book Office reports that compared to the more than 50,000 foreign titles published in Germany each year, only about 3,000 German books make it into translation worldwide. Of these, fewer than 40 works of fiction are translated into English each year, Woods estimated.

For three decades Woods’ award-winning work has often topped this short list, but not for much longer. He plans to retire within a year after finishing Arno Schmidt’s 1,330-page opus, Zettel’s Traum, which will be titled “Bottom’s Dream,” in English.

“When I’m done with ‘Bottom’s Dream,’ I’ve done my work,” he said. “I plan to enjoy Berlin. I love this city. It sparkles for me.” [John E. Woods: Bringing German literature to the world]


Cristo Redentor by Donald Byrd, 1963

Jazz great Donald Byrd died last week at the age of 80. The the video above is his amazing jazz hymn, Cristo Redentor, which appeared on the classic 1963 album A New Perspective. About the project, Byrd said: “I mean this album seriously. Because of my own background, I’ve always wanted to write an entire album of spiritual-like pieces. The most accurate way I can describe what we were all trying to do is that this is a modern hymnal. In an earlier period, the New Orleans jazzmen would often play religious music for exactly what it was – but with their own jazz textures and techniques added. Now, as modern jazzmen, we’re also approaching this tradition with respect and great pleasure.” [Wikipedia: A New Perspective]

Here is the lineup on the album:

Donald Byrd – trumpet
Hank Mobley – tenor saxophone
Herbie Hancock – piano
Kenny Burrell – guitar
Donald Best – vibraphone, vocals
Butch Warren – bass
Lex Humphries – drums
Duke Pearson – arranger
Coleridge-Taylor Perkinson – choir direction

R.I.P Donald Byrd, you will be missed, and remembered.

More: Read the New York Times obituary for Donald Byrd.

Diogenes, the original punk/Dadaist/Cynic, meets Alvin Lustig

Diogenes #3 cover - Alvin Lustig

Diogenes No.3, Summer 1953. Cover art by Alvin Lustig.

Diogenes is a peer-reviewed academic journal that publishes papers four times a year in the field of Philosophy and the Humanities. It has been publishing since 1953, when issue No. 3, above, was published, with a great cover by famed modernist designer Alvin Lustig  (1915-1955), who trained at the Art Center School of Design in Los Angeles and briefly studied with Frank Lloyd Wright. Sadly, they no longer hire great designers to make interesting covers, as you can see on their website at the link above.

The journal is named after Diogenes of Sinope (412/404-323 BC), an ancient Greek philosopher also known as Diogenes the Cynic, and one of the founders of Cynic philosophy:

Diogenes of Sinope was a controversial figure. His father minted coins for a living, and when Diogenes took to “defacement of the currency,” he was banished from Sinope. After being exiled, he moved to Athens to debunk cultural conventions. Diogenes modelled himself on the example of Hercules. He believed that virtue was better revealed in action than in theory. He used his simple lifestyle and behaviour to criticise the social values and institutions of what he saw as a corrupt society. He declared himself a cosmopolitan. There are many tales about him dogging Antisthenes’ footsteps and becoming his faithful hound, but it is by no means certain that the two men ever met. Diogenes made a virtue of poverty. He begged for a living and slept in a large ceramic jar in the marketplace. He became notorious for his philosophical stunts such as carrying a lamp in the daytime, claiming to be looking for an honest man. He embarrassed Plato, disputed his interpretation of Socrates and sabotaged his lectures. Diogenes was also responsible for publicly mocking Alexander the Great.

After being captured by pirates and sold into slavery, Diogenes eventually settled in Corinth. There he passed his philosophy of Cynicism to Crates, who taught it to Zeno of Citium, who fashioned it into the school of Stoicism, one of the most enduring schools of Greek philosophy. None of Diogenes’ many writings has survived, but details of his life come in the form of anecdotes (chreia), especially from Diogenes Laërtius, in his book Lives and Opinions of Eminent Philosophers. All we have is a number of anecdotes concerning his life and sayings attributed to him in a number of scattered classical sources, none of them definitive. [Wikipedia: Diogenes of Sinope]

Here is a cool (and funny) video — made by a “professional philosopher” — that provides a good overview of the life and philosophy of Diogenes:

Cynical fun with etymology

Because Diogenes believed that dogs were prefect beings, faithful and honest, always living in the moment without pretense, he earned the nickname “Diogenes the Dog.” The Greek word for dog is “kyon,” with the adjective form “kyonikos” (“dog-like”), which is the root for the modern name of his philosophy, Cynicism. Does that mean your dog is cynical? Yes, but not in the modern meaning of the word:

Cynicism, in its original form, refers to the beliefs of an ancient school of Greek philosophers known as the Cynics. Their philosophy was that the purpose of life was to live a life of Virtue in agreement with Nature. This meant rejecting all conventional desires for wealth, power, sex, and fame, and by living a simple life free from all possessions. As reasoning creatures, people could gain happiness by rigorous training and by living in a way which was natural for humans. The first philosopher to outline these themes was Antisthenes, who had been a pupil of Socrates in the late 5th century BCE. He was followed by Diogenes of Sinope, who lived in a tub on the streets of Athens. Diogenes took Cynicism to its logical extremes, and came to be seen as the archetypal Cynic philosopher. He was followed by Crates of Thebes who gave away a large fortune so he could live a life of Cynic poverty in Athens. Cynicism spread with the rise of Imperial Rome in the 1st century, and Cynics could be found begging and preaching throughout the cities of the Empire. It finally disappeared in the late 5th century, although some have claimed that early Christianity adopted many of its ascetic and rhetorical ideas.

By the 19th century, emphasis on the negative aspects of Cynic philosophy led to the modern understanding of cynicism to mean a disposition of disbelief in the sincerity or goodness of human motives and actions. [Wikipedia: Cynicism (philosophy)]

So your loyal dog is a Cynic philosopher, but not a cynic. “Diogenes” would be a good name for him. Or “Alvin.”

Wind on a willow: from Primrose to Primrose Hill

Frank Auerbach - Primrose Hill

Frank Auerbach, “Primrose Hill,” oil paint on board, 1967-8. Collection: Tate, London.

Though they likely never met, British painter Frank Auerbach (b.1931)  and American poet William Carlos Williams (1883–1963)  are seen here walking the primrose path together up and around Primrose Hill.

Primrose
By William Carlos Williams

Yellow, yellow, yellow, yellow!
It is not a color.
It is summer!
It is the wind on a willow,
the lap of waves, the shadow
under a bush, a bird, a bluebird,
three herons, a dead hawk
rotting on a pole–
Clear yellow!
It is a piece of blue paper
in the grass or a threecluster of
green walnuts swaying, children
playing croquet or one boy
fishing, a man
swinging his pink fists
as he walks–
It is ladysthumb, forget-me-nots
in the ditch, moss under
the flange of the carrail, the
wavy lines in split rock, a
great oaktree–
It is a disinclination to be
five red petals or a rose, it is
a cluster of birdsbreast flowers
on a red stem six feet high,
four open yellow petals
above sepals curled
backward into reverse spikes–
Tufts of purple grass spot the
green meadow and clouds the sky.

I think I love you, I think I’m mad: Actor Out of Work, by St. Vincent (3 versions)

Annie Erin Clark, better known by her stage name St. Vincent, is an American singer-songwriter and multi-instrumentalist. She began her music career as a member of The Polyphonic Spree and was also part of Sufjan Stevens’ touring band before forming her own band in 2006. Above are three versions of her great song, Actor Out of Work. The first one is the official video of the song; number two is a live version performed in a chapel in the middle of a Brooklyn graveyard; and third is a wonderful solo acoustic version of the song that demonstrates just how great Annie Clark’s voice is. After you’ve watched/heard them all once each, try playing them all together, in different phases, and in different combinations. It’s better than sleeping. (If you’re an out of work actor, that is.)

Actor Out of Work
St. Vincent (Annie Clark)

You’re a supplement, you’re a salve
You’re a bandage, pull it off
I can quit you cut it out
You’re a patient, I am love

You’re a cast signed broken arm
You’re an actor out of work
You’re a liar and that’s the truth
You’re an extra, lost in the scene

You’re a boxer in the ring
With brass knuckles underneath
You’re the curses through my teeth
You’re the laughter, you’re the obscene
Uhhh uuuuh

You’re a supplement, you’re a salve
You’re a bandage, pull it off
I think I love you, I think I’m mad

You’re a cast signed broken arm
You’re an actor out of work
I think I love you, I think I’m mad
You’re a boxer in the ring
With brass knuckles underneath
I think I love you, I think I’m mad

Escudero Etchebaster Solidad Casals: Style, by Marianne Moore

This morning serendipity caused me to trip over and into this wonderful poem by the great American modernist poet Marianne Moore, “Style” (c. 1956). Revel in the language and the waltz of words. Revel, I say. Revel too in the names of Moore’s characters and allusions, some of which Ms. Moore elaborated upon in end-notes to her poem; I’ve added my own explicatory revelations and links at the bottom of this post.

Follow the plumbline past the tilted hat…

STYLE

revives in Escudero’s constant of the plumbline,
axis of the hairfine moon–his counter-camber of the skater.
No more fanatical adjuster
of the tilted hat
than Escudero; of tempos others can’t combine.
And we — besides evolving
the classic silhouette, Dick Button whittled slender–

have an Iberian-American champion yet,
the deadly Etchebaster. Entranced, were you not, by Soledad?
black-clad solitude that is not sad;
like a letter from
Casals; or perhaps say literal alphabet
S soundholes in a ‘cello
set contradictorily; or should we call her

la lagarta? or bamboos with fireflies a-glitter;
or glassy lake and the whorls which a vertical stroke brought about,
of the paddle half-turned coming out.
As if bisecting
a viper, she can dart down three times and recover
without a disaster, having
been a bull-fighter. Well; she has a forgiver.

Etchebaster’s art, his catlike ease, his mousing pose,
his genius for anticipatory tactics, preclude envy
as the traditional unwavy
Sandeman sailor
is Escudero’s; the guitar, Rosario’s–
wrist-rest for a dangling hand
that’s suddenly set humming fast fast fast and faster.

There is no suitable simile. It is as though
the equidistant three tiny arcs of seeds in a banana
had been conjoined by Palestrina;
it is like the eyes,
of say the face of Palestrina by El Greco.
O Escudero, Soledad,
Rosario Escudero, Etchebaster!

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