Amtrak renaming project, by Harry Shearer

All aboard the renominalization train

Amtrak “renominalization” — i.e. renaming — by Harry Shearer

The great Harry Shearer gives us a fly-on-the-wall perspective of a hypothetical Amtrak renaming / rebranding project, from his KCRW radio show, Le Show. It’s probably ten years old by now, but it’s a classic. If you’ve ever been involved in naming or branding, from the agency side or the client side, you might experience a little Post Traumatic Stress Syndrome shock of recognition when you hear this. Enjoy (or weep).

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>