How To Name Your Company, Product Or Service

At Zinzin, we are dedicated to creating great names for companies no matter their size or budget. To honor this commitment, here are three project packages plus a free option to get you started on the path to an amazing company, product or service name.

Free Naming Guide 1. Small / Startup Package 2. Mid-Size Package 3. Corporate Package
Whether you have a small startup or a large, established corporation, the free Zinzin Naming Guide offers insight and tools that will simplify and demystify the naming process. Our introductory package is how we are able to develop great brand names for small companies and startups with limited budgets. This package includes: The Mid-Size Package is ideal for a project scope that’s a little more complex, and where a deeper development approach is required. This package includes: The Corporate Package is our most in-depth process offering, perfect for larger companies with more intensive projects that have more stakeholders. This package includes:
  • Explains what’s most important in a naming project
  • Many real-world examples
  • Competitive Namescape and Name Evaluation forms
  • Suitable for printing and sharing
  • Includes the Naming Manifesto
  • 88 action-packed pages
  • Kickoff/discovery conference call: an in-depth brand positioning discussion
  • Virtual Brand Positioning Workshop: A deep, working discussion centered around a brand positioning brief that will include several brand positioning concepts that map to the brand’s unique selling proposition, along with 10 proof-of-concept names that will serve to hone the brand positioning and guide name development going forward
  • Names: One round of 10 names┬ápresented and discussed that will have cleared our USPTO trademark and Google due diligence prescreens
  • Timeline: 2 weeks
  • Cost: $10,000*
  • Kickoff/discovery conference call: an in-depth brand positioning discussion
  • Competitive Namescape: In-depth analysis of competitor company or product brand names
  • Virtual Brand Positioning Workshop: A deep, working discussion centered around a brand positioning brief that will include several brand positioning concepts that map to the brand’s unique selling proposition, along with 20 proof-of-concept names that will serve to hone the brand positioning and guide name development going forward
  • Names: Two rounds of 10 names┬ápresented and discussed (20 names total) that will have cleared our USPTO trademark and Google due diligence prescreens
  • Conference Report: sent after each round of names; shows all leading names, clear names, rejected names, and relevant positioning notes
  • Brand roll-out: strategy consultation after top name or names have been approved by client’s trademark attorney
  • Timeline: 4 weeks
  • Kickoff/discovery conference call: an in-depth brand positioning discussion
  • Brand Architecture: Analysis of client’s current brand architecture with recommendations
  • Competitive Namescape: In-depth analysis of competitor company or product brand names
  • Virtual Brand Positioning Workshop: A deep, working discussion centered around a brand positioning brief that will include several brand positioning concepts that map to the brand’s unique selling proposition, along with 25 proof-of-concept names that will serve to hone the brand positioning and guide name development going forward
  • Names: Three rounds of 10 names┬ápresented and discussed (30 names total) that will have cleared our USPTO trademark and Google due diligence prescreens
  • Conference Report: sent after each round of names; shows all leading names, clear names, rejected names, and relevant positioning notes
  • Brand roll-out: strategy consultation after top name or names have been approved by client’s trademark attorney
  • Timeline: 5-6 weeks

Terms and Conditions (fine print fun):

  • *Limited time offer. Offer expires Midnight, December 31, 2014.
  • Exact-match .com domain name premium not included in Small Startup Package cost, though it can be added to any naming package if required, at additional cost.
  • There are no hidden fees or incremental billings with any of our projects, just a flat rate agreed-upon prior to the start of work. The amount quoted will be the cost of the project, period, unless the project parameters change and a new quote is provided.
  • Other naming and branding services, alternate trademark database pre-screening, or linguistic connotation screening can be added as necessary to any naming package. Use the contact buttons above to let us know the details of your project, and we’ll be happy to send you a detailed, customized proposal with project cost.