We live in a culture with so many signals coming at us so quickly, that most messages, including brand names, just get buried in the avalanche of tweets, calls to action, toll-free numbers, friend requests, dinner conversations, infomercials, podcasts, IMs, talking heads, talking points, advertorials and webinars. Everyone is in a hurry all the time, with advertisers and content providers often accelerating their signals to stay "up to speed" and lodge their nuggets of information into our minds before competing messages can take root. In this cultural feeding frenzy, individual messages can easily be lost. Notice an opportunity here?
What is the Manifesto?
The Naming & Branding Manifesto is a live, ongoing exploration of Zinzin's philosophy of naming and branding, presented here with the latest Manifesto bites at the top.
Get the Manifesto PDF
On our Downloads page, you can get The Naming & Branding Manifesto PDF, which is in chronological order, or the standard naming guide, which includes The Manifesto.
GETTING STARTED: Stephen King wrote, "The scariest moment in writing is just before you start." For many companies, the prospect of hiring a naming agency is filled with nearly as much uncertainty as the process of naming itself. In order to feel confident with your selection of a naming company, regardless of who you ultimately hire, see Seven Criteria For Evaluating A Naming Agency. »»»