The key to getting noticed in the turbulent sea of cultural messages is not to speed up, but to slow down. If your name can disrupt someone's ordinary routine, they will stop and pay attention. Perhaps only for a few seconds, but sometimes that's all it takes to create an initial engagement with a brand. In a world where everything is fast, it's only natural that slowing down perception can be a major point of differentiation.
What is the Manifesto?
The Naming & Branding Manifesto is a live, ongoing exploration of Zinzin's philosophy of naming and branding, presented here with the latest Manifesto bites at the top.
Get the Manifesto PDF
On our Downloads page, you can get The Naming & Branding Manifesto PDF, which is in chronological order, or the standard naming guide, which includes The Manifesto.
GETTING STARTED: Stephen King wrote, "The scariest moment in writing is just before you start." For many companies, the prospect of hiring a naming agency is filled with nearly as much uncertainty as the process of naming itself. In order to feel confident with your selection of a naming company, regardless of who you ultimately hire, see Seven Criteria For Evaluating A Naming Agency. »»»