The Naming & Branding Manifesto

6 Language Is Dead, Long Live Language.

Language is the fruit fly’s view of evolution – rapid change, mutation, morphogenesis. It is capable of being influenced, molded, formed, deformed and reformed before our eyes and ears. It is a mutant made to be torn asunder and reconfigured.

As William S. Burroughs wrote, “Language is a virus from outer space.” We all have the capacity to be language biologists, creating new life from the wreckage of old text.