Ok, the name “Vagisoft” seems like a Saturday Night Live parody of a feminine hygiene product; paired with “Blanket,” it starts to seem weird(er). But it really is a blanket, with an outrageous name that is both serious and a parody at once. The Vagisoft Blanket from our friends at Betabrand is promoted as being so soft and cuddly, it’s Vagisoft. How soft is that? On their “Soft-O-Meter,” it is second from the top, softer than “the pouch of a cloud kangaroo” but not quite as soft as “the womb of a marshmallow mermaid.” This is a great example of what a truly evocative name is all about. Equally important, the name is backed up by a solid brand that always demonstrates its positioning, rather than just explaining it, through great copy, product names and features such as the Soft-O-Meter.
[ Vagisoft Blanket ]
