An Cool, Mysterious Cloud Computing Startup Name

There’s a hot new (Summer 2011) cloud computing infrastructure startup from former NASA CTO Chris Kemp that promises to shake up the enterprise cloud computing industry. And while most companies in the cloud space just have a name with “Cloud” in it — Apple’s “iCloud,” for example — this new company was able to score for their name the most massive cloud of all, Nebula. Defined as a giant cloud of dust and gas existing in outer space, Nebula is perfect for a former NASA executive with a product that is bigger and more all-encompassing than the usual “lowly” cloud infrastructure products.

The name Nebula has many rich layers of meaning and story value to draw from, which the company is making the most of in its branding. Plus is just sounds cool, mysterious, scientific and significantly bigger and more powerful than a mere “cloud” could ever be. This name is an example of mining the standard metaphor for an industry, but taking it farther than any other company has or will be able to in the future.

[ Nebula ]