A Name With New Life And Meaning In A New Context
You might think, “Cashmere Blazer?” What’s a boring, descriptive name like that doing in The CAN? Well, you’d be right to ask that question, if this were just a overly obvious name for a cashmere blazer. Instead, thanks to Compendium favorite Crumpler, it has been re-purposed as a name for a spacious and comfortable messenger bag, the kind you might casually throw on and wear anywhere, like, well, like a cashmere blazer perhaps. A great example of a banal, generic descriptor given new life and meaning by changing the context around it. Brilliant.
[ Cashmere Blazer ]